Restaurant Marketing: Untraditional Restaurant Marketing Ideas

Your main goal is to make sure that your customers has a high-quality meal and leave to share their experience with their family and friends. Make sure to have time in developing an effective marketing strategy for your restaurant. There are a lot of marketing strategies that can help you save time and effort in making your business successful. Below are some restaurant marketing ideas to take your business to the next level.

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Take loyalty seriously

You will be able to retain your most profitable customers by taking customer loyalty seriously. Make sure to offer customers the ability to earn rewards for visiting your restaurant. You can think of a 5-10 percent discount to regular customers. You may also provide a loyalty card to customers who visit your restaurant every day.

Build a simple website

There are a lot of high-quality DIY websites. This enables you to build your own mobile friendly websites such as Squarespace and Wix. Write about your restaurant and your menus on the website. Make sure to look for a design or layout that is easy for customers to use.

Grow your customer review bank

Your reputation matters because this can make or break your business. The number of positive reviews becomes your restaurant’s integrity. Focus on getting positive reviews by planning delicious and healthy menus and consistently good customer service. Review sites such as Yelp, Urbanspoon and Zagat are the places where your customers express their likes and dislikes about your food, restaurant ambience, and customer service.

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Create your restaurant’s social media pages

After you have successfully created a Facebook page and Twitter for your restaurant, make sure to focus on gathering more “Likes” and “Tweets”. There are some social media management tools for you that will assist you in managing your social media presence namely Sprout Social, Hootsuite and Buffer.

Offer online reservations

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You should consider signing up for an online reservation tool like OpenTable if you do not offer a way for your customers to book online. Online reservation tools give new and existing customers with a fast and convenient way to book reservations, modify these reservations and share their experiences that will eventually add more customers to your restaurant.

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Brilliant Social Media Marketing Tips

Below are tips so that you can maximize the effectiveness of social media marketing. Social media has become one of the most important platforms and driving force in marketing today.

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Always post unique and relevant content regularly

When your audience hears more from you, the more they will trust you. They always wait for your new posts because they can see your sincerity when writing regularly about your products and services. Always create contents that are interesting and fits with your brand. Do not curate too much of your social media content because your audience might have seen it already. Create engaging copy for your audience which can encourage conversations and interactions.

Share and retweet your posts and try also “smaller” social networks

It’s great to test out all social media networks so that you will know what platform your content is more viewed. Try Pinterest, Tumblr and Google+. Be sure to respond on Twitter or Facebook when you have good answers to questions. Be genuine about your goal to help others. Limit your tweets to 100 characters because this provides extra characters for others to share your tweets when they want to add some comments or @tags. Try to master one social media platform at a time.

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Be visible as possible

Follow some of your competitors and try to interact with their content as well. Try also to change the appearance of your logo and you may experiment with various colors and layouts that reflects who you are. This gives a good opportunity to split test and to know the best engagement.

Learn from your mistakes

Determine what works best and what doesn’t. Analyze your previous contents. Research about the use of #hashtags in all social media platforms. Do not just makeup hashtags as you published your posts. You should research what are the trending hashtags.

Use your email list to promote your social media content

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This is being discussed with a different topic. When you have an email list already, you can check email marketing articles such as the “Tips for Writing an Effective Email Newsletter” article for you to succeed in your email-marketing.

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Email Marketing: Tips for Writing an Effective Email Newsletter

Writing a good copy is one of the most important factors for a campaign to succeed when it comes to email marketing. Below are simple tips to help you create a copy for your next email campaign to succeed.

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Keep it simple and strong (K.I.S.S.)

Make sure that once subscribers open your email or click it through to your landing page, you have just seconds to get their attention. Never use difficult words, “market-speak,” or technical jargon because not all subscribers can understand them. Always write as if you were talking to a friend instead. Always remember to make your content powerful and captures readers’ interest.

Use more the pronoun “you”

Focus on your recipients and do not provide too much information about yourself or your company. Explain what they can get to your product and services.

Focus on talking about the benefits rather than the features

Educate your customers and prospects. Let them know how they can be benefited when using your products or services.

Use SEO keywords

Always make sure that your content is well written. An email-marketing copy can be “spammy” when you fit in too many keywords.

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Must know and write for your market

You should know about the people on your email list. With this, you can tailor the email-marketing message to meet their needs. Always remember that content relevancy is one of the keys to succeed in email-marketing.

Focus on a single goal

Never clutter promotional emails and landing pages with various messages for subscribers.

You must put a sense of urgency in your copy

You must have deadlines for a sale or bonus gifts for the first 50 subscribers who will reply immediately. Putting a sense of urgency in your emails will help encourage subscribers to respond right away instead of letting your email sit in their inboxes with the goal of eventually getting to it.

Punctuate prudently

Make sure not to distract your subscribers or dilute your email marketing message by too much using some punctuation like exclamation points, capital letters, and emoticons.

Make sure to proofread and proofread again

This may seem too much but proofreading is always overlooked. Typo errors and inaccuracies in your copy can affect your credibility.

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The Top Trending Social Media Marketing Of 2016

1. High-quality original content.

Social media has been very busy and the number of users worldwide is increasing. Users are starting to choose good content and they are becoming smarter in selecting quality contents. Quality is more important than quantity and this has been a fact and tested to be effective. Make sure to create an original and useful content at all times.

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2. Platform dynamics has started to shift.

Facebook, Twitter, and LinkedIn have changed and diversified their niches. On the other hand, Instagram and Snapchat are new players but each has a particular niche role. Facebook has been continuously updating their platform dynamics according to user preference and actions. This greatly affects the increasing number of new users on Facebook.

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3. Live streaming is becoming more popular.

Video content has become a more accessible medium. Live streaming video has become very popular especially with the release of Facebook Live. Users are able to use the live streaming in any events they are currently engaged with. This is also a good tool for business because you can conduct a live video for your product launch or any promos of your business.

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4. New applications are developed for a better social interaction.

Facebook has started to launch communication channels such as Messenger for Business, as a kind of customer service partner of the platform. Social media platforms are developing new applications to have brands and consumers communicate with each other in different ways.

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These trends have been a usual practice this year with social media platforms. These are the shapers of the social media marketing today.

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