Your main goal is to make sure that your customers has a high-quality meal and leave to share their experience with their family and friends. Make sure to have time in developing an effective marketing strategy for your restaurant. There are a lot of marketing strategies that can help you save time and effort in making your business successful. Below are some restaurant marketing ideas to take your business to the next level.
Take loyalty seriously
You will be able to retain your most profitable customers by taking customer loyalty seriously. Make sure to offer customers the ability to earn rewards for visiting your restaurant. You can think of a 5-10 percent discount to regular customers. You may also provide a loyalty card to customers who visit your restaurant every day.
Build a simple website
There are a lot of high-quality DIY websites. This enables you to build your own mobile friendly websites such as Squarespace and Wix. Write about your restaurant and your menus on the website. Make sure to look for a design or layout that is easy for customers to use.
Grow your customer review bank
Your reputation matters because this can make or break your business. The number of positive reviews becomes your restaurant"s integrity. Focus on getting positive reviews by planning delicious and healthy menus and consistently good customer service. Review sites such as Yelp, Urbanspoon and Zagat are the places where your customers express their likes and dislikes about your food, restaurant ambience, and customer service.
Create your restaurant’s social media pages
After you have successfully created a Facebook page and Twitter for your restaurant, make sure to focus on gathering more “Likes” and “Tweets". There are some social media management tools for you that will assist you in managing your social media presence namely Sprout Social, Hootsuite and Buffer.
Offer online reservations
You should consider signing up for an online reservation tool like OpenTable if you do not offer a way for your customers to book online. Online reservation tools give new and existing customers with a fast and convenient way to book reservations, modify these reservations and share their experiences that will eventually add more customers to your restaurant.