1. High-quality original content.
Social media has been very busy and the number of users worldwide is increasing. Users are starting to choose good content and they are becoming smarter in selecting quality contents. Quality is more important than quantity and this has been a fact and tested to be effective. Make sure to create an original and useful content at all times.
2. Platform dynamics has started to shift.
Facebook, Twitter, and LinkedIn have changed and diversified their niches. On the other hand, Instagram and Snapchat are new players but each has a particular niche role. Facebook has been continuously updating their platform dynamics according to user preference and actions. This greatly affects the increasing number of new users on Facebook.
3. Live streaming is becoming more popular.
Video content has become a more accessible medium. Live streaming video has become very popular especially with the release of Facebook Live. Users are able to use the live streaming in any events they are currently engaged with. This is also a good tool for business because you can conduct a live video for your product launch or any promos of your business.
4. New applications are developed for a better social interaction.
Facebook has started to launch communication channels such as Messenger for Business, as a kind of customer service partner of the platform. Social media platforms are developing new applications to have brands and consumers communicate with each other in different ways.
These trends have been a usual practice this year with social media platforms. These are the shapers of the social media marketing today.
Your main goal is to make sure that your customers has a high-quality meal and leave to share their experience with their family and friends. Make sure to have time in developing an effective marketing strategy for your restaurant. There are a lot of marketing strategies that can help you save time and effort in making your business successful. Below are some restaurant marketing ideas to take your business to the next level.
Take loyalty seriously
You will be able to retain your most profitable customers by taking customer loyalty seriously. Make sure to offer customers the ability to earn rewards for visiting your restaurant. You can think of a 5-10 percent discount to regular customers. You may also provide a loyalty card to customers who visit your restaurant every day.
Build a simple website
There are a lot of high-quality DIY websites. This enables you to build your own mobile friendly websites such as Squarespace and Wix. Write about your restaurant and your menus on the website. Make sure to look for a design or layout that is easy for customers to use.
Grow your customer review bank
Your reputation matters because this can make or break your business. The number of positive reviews becomes your restaurant"s integrity. Focus on getting positive reviews by planning delicious and healthy menus and consistently good customer service. Review sites such as Yelp, Urbanspoon and Zagat are the places where your customers express their likes and dislikes about your food, restaurant ambience, and customer service.
Create your restaurant’s social media pages
After you have successfully created a Facebook page and Twitter for your restaurant, make sure to focus on gathering more “Likes” and “Tweets". There are some social media management tools for you that will assist you in managing your social media presence namely Sprout Social, Hootsuite and Buffer.
Offer online reservations
You should consider signing up for an online reservation tool like OpenTable if you do not offer a way for your customers to book online. Online reservation tools give new and existing customers with a fast and convenient way to book reservations, modify these reservations and share their experiences that will eventually add more customers to your restaurant.
Below are tips so that you can maximize the effectiveness of social media marketing. Social media has become one of the most important platforms and driving force in marketing today.
Always post unique and relevant content regularly
When your audience hears more from you, the more they will trust you. They always wait for your new posts because they can see your sincerity when writing regularly about your products and services. Always create contents that are interesting and fits with your brand. Do not curate too much of your social media content because your audience might have seen it already. Create engaging copy for your audience which can encourage conversations and interactions.
Share and retweet your posts and try also “smaller” social networks
It’s great to test out all social media networks so that you will know what platform your content is more viewed. Try Pinterest, Tumblr and Google+. Be sure to respond on Twitter or Facebook when you have good answers to questions. Be genuine about your goal to help others. Limit your tweets to 100 characters because this provides extra characters for others to share your tweets when they want to add some comments or @tags. Try to master one social media platform at a time.
Be visible as possible
Follow some of your competitors and try to interact with their content as well. Try also to change the appearance of your logo and you may experiment with various colors and layouts that reflects who you are. This gives a good opportunity to split test and to know the best engagement.
Learn from your mistakes
Determine what works best and what doesn’t. Analyze your previous contents. Research about the use of #hashtags in all social media platforms. Do not just makeup hashtags as you published your posts. You should research what are the trending hashtags.
Use your email list to promote your social media content
This is being discussed with a different topic. When you have an email list already, you can check email marketing articles such as the “Tips for Writing an Effective Email Newsletter" article for you to succeed in your email-marketing.